PORT51 PILOT PROGRAM with TMALL

This was a pilot-program by Borderfree to tap into the Chinese ecommerce market. A limited-run campaign was designed to feature popular U.S. retail brands, ArtSpace and Kidrobot products to the Chinese market via their popular shopping portal, Tmall.

The microsite was designed with two perspectives in mind- showcasing U.S. merchants with an affinity to the Chinese audience while finding a healthy balance of blending eye-popping Eastern UI/UX design trends and visuals with a more understated Western retail approach.

This was a pilot-program by Borderfree to tap into the Chinese ecommerce market. A limited-run campaign was designed to feature popular U.S. retail brands, ArtSpace and Kidrobot products to the Chinese market via their popular shopping portal, Tmall.

The microsite was designed with two perspectives in mind- showcasing U.S. merchants with an affinity to the Chinese audience while finding a healthy balance of blending eye-popping Eastern UI/UX design trends and visuals with a more understated Western retail approach.

Role: Design Direction and Visual Design on their affiliate pages.