THE CUSTOM WATCH WEBSITE

TheCustomWatch.com is an award-winning promotional products company specializing in designing and supplying customers with brand-name custom watches, with such techniques as etching, engraving and imprinting.

The idea was to create an elegant, sleek, high-end ecommerce site. Watch brands such as Bulova and Caravelle display several galleries of watch styles for at different price points for every type of customer. The original copy for the watch style specs were modified into simplified tabs and tooltips to make the product information more digestible. A monochromatic color scheme with shades of gold was devised to draw attention to the products.

TheCustomWatch.com is an award-winning promotional products company specializing in designing and supplying customers with brand-name custom watches, with such techniques as etching, engraving and imprinting.

The idea was to create an elegant, sleek, high-end ecommerce site. Watch brands such as Bulova and Caravelle display several galleries of watch styles for at different price points for every type of customer. The original copy for the watch style specs were modified into simplified tabs and tooltips to make the product information more digestible. A monochromatic color scheme with shades of gold was devised to draw attention to the products.

Role: Creative Direction, UX/UI Design. Hand-coded with best practices using HTML5 CSS3, jQuery, and lite Javascript. Additional work on SEM tools & Google Analytics to help drive online traffic. Logo designed by Dwika Densiawan.