OFFRAMP 101

This design for OffRamp 101 is for a content-rich travelogue site with a humorous slant and a peek into off-the-radar destinations.

The purpose of OffRamp 101 is to create a funny, edgy, yet informative website chronicling stories by travel writer, Matthew Link. The target audience consists of 18-49 year-olds who are tech-savvy, snarky, and engage in blogging.

The signposts as icons in the navigation header are a main theme that carries throughout the site since travel is mostly about understanding roads signs while navigating.

This design for OffRamp 101 is for a content-rich travelogue site with a humorous slant and a peek into off-the-radar destinations.

The purpose of OffRamp 101 is to create a funny, edgy, yet informative website chronicling stories by travel writer, Matthew Link. The target audience consists of 18-49 year-olds who are tech-savvy, snarky, and engage in blogging.

The signposts as icons in the navigation header are a main theme that carries throughout the site since travel is mostly about understanding roads signs while navigating.

Role: Visual and UX design.